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Why B2B Lead Generation Matters

Online lead generation was never intended for the faint of heart. In a typical day, we’re turning over digital rocks to find new audiences, new leads, and new customers. We rappel into

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Measuring Your Inbound Marketing ROI

Why Inbound Marketing Works The underlying concept of Inbound Marketing is rather simple: provide your audience with great, free content to build trust and familiarize them with your brand. Eventually,

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B2B Sales Tips: How to Book an Appointment​

In the realm of B2B sales, there probably isn’t a more overlooked skill than appointment making. And why wouldn’t it be? We spend all of our time digging around for leads, sending emails

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Building an Audience: Why Content Isn’t Enough

When it comes to executing a successful Content Marketing strategy, building and maintaining a loyal audience is key. Just think about it: without anyone to read or view your content, all of your

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7 Elements of a Successful Landing Page

The landing page is the Swiss Army knife of lead generation—it’s compact, full of features, and useful in nearly any situation. Unlike a typical website, however, the landing page still

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The Lead Capture Form: A Living Fossil?

There’s something about a form that feels awfully tedious, clumsy, and just plain antiquated. In fact, the very word “form” conjures up images of applying for a job, doing

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The Elevator Pitch: Is It Still Relevant?

We’ve all heard the classic illustration: you’re standing in an elevator with a company big whig and you have just 20-30 seconds to pitch your idea before they get off on their floor. In

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The Importance of the Mission Statement

What’s on your agenda for today? Do you have daily chores written down, such as taking out the trash and washing the dishes? Or, do you have a list of things you need to get done at the office?

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Copywriting Tips: 7 Steps to Effective Sales Copy

When I first informed a good friend of mine that I had started a new career as a copywriter, I was met with a blank stare and a dry response: “Don’t they have machines for that now?”

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Blogging in 2019: Does It Still Work?

With nearly 2 billion websites and blogs on the internet today, it may seem like starting up a blog has become a lost cause. After all, maintaining an online blog and keeping it updated with

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