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What Exactly Is Content Marketing?

Marketing Oftentimes, it seems like there is no limit to the ever-evolving terminology used in the field of Marketing. Referral Marketing, Diversity Marketing, Cause Marketing, and even Guerrilla Marketing

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How Content Relates to Each Stage of Your Sales Funnel

Content: the Fuel for Your Sales Funnel Over a century later, after thousands of improvements to the internal combustion engine and advancements in automotive technology, the modern car still runs on

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5 Ways to Close More Deals and Waste Less Time Prospecting.

Could You Be Wasting Time on Prospecting? When it comes to sales, time truly is money. Within a 40-hour work week, you and your team are pressed with the challenge of taking those leads you’ve worked

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Does AI Pose a Threat to Human Marketers and Sales Reps?

A Brave New World The great unknown has the tendency to either create hope and inspire or to cause fear and anxiety. As it has been for centuries, this truth couldn’t be more evident than it is

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3 Reasons Why Your CTA Isn’t Working.

Why Is Nobody Responding to My CTA? You’ve just created a beautiful piece of content, distributed it through your social media accounts, and the view count is starting to pile up. As you watch

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What to Do When Sales Prospects Say, “Let Me Think About It”

Sales Prospects Lie. As salespeople, we’ve all heard those dreaded words, “Let me think about it”, at least once in our career. Your sales prospect may have even followed up by saying,

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Venture Capital Dealmaking in U.S. Hits Highest Point in a Decade

VC Dealmaking at a 10-Year High in the U.S. Despite two whole months still remaining in the year, Venture Capital dealmaking in the U.S. has just hit its highest point in a decade. According to recent

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Private Capital Funds at an All-Time High

2018: The Year of Private Capital New information from Preqin, a London-based provider of alternative assets data, indicates that private capital funds are currently holding onto historical amounts of

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4 Reasons Why Your Startup Needs Venture Capital

Running a startup isn’t an easy task. In addition to keeping your business solvent and managing daily operations, you have to also maintain a visionary mindset and constantly promote growth. But,

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5 Modern and Practical Tips for Motivating Sales Teams

You may be meeting your sales goals now, but how long will it last? Just about anyone who’s ever had a position in sales will tell you that it’s a demanding, exhausting, and stressful career. You

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