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All posts by Michael Edgar

Measuring Your Inbound Marketing ROI

Why Inbound Marketing Works The underlying concept of Inbound Marketing is rather simple: provide your audience with great, free content to build trust and familiarize them with your brand. Eventually,


Building an Audience: Why Content Isn’t Enough

When it comes to executing a successful Content Marketing strategy, building and maintaining a loyal audience is key. Just think about it: without anyone to read or view your content, all of your


7 Elements of a Successful Landing Page

The landing page is the Swiss Army knife of lead generation—it’s compact, full of features, and useful in nearly any situation. Unlike a typical website, however, the landing page still


The Lead Capture Form: A Living Fossil?

There’s something about a form that feels awfully tedious, clumsy, and just plain antiquated. In fact, the very word “form” conjures up images of applying for a job, doing


The Elevator Pitch: Is It Still Relevant?

We’ve all heard the classic illustration: you’re standing in an elevator with a company big whig and you have just 20-30 seconds to pitch your idea before they get off on their floor. In


The Importance of the Mission Statement

What’s on your agenda for today? Do you have daily chores written down, such as taking out the trash and washing the dishes? Or, do you have a list of things you need to get done at the office?


Blogging in 2019: Does It Still Work?

With nearly 2 billion websites and blogs on the internet today, it may seem like starting up a blog has become a lost cause. After all, maintaining an online blog and keeping it updated with


How to Promote Your Brand With Storytelling

Whether it may come in the form of a book, a movie, a TV show, a song, a video game, or a work of art, everyone loves a good story.  Storytelling is one of the oldest surviving human traditions—and


How to Write a B2B Email That Gets a Response

Email: It’s Still Relevant Despite having been invented in 1972, email remains one of the most commonly used methods of communication on the internet—and one of the top tools in the


Inbound Marketing: 7 Tips for Creating Great Content

Content Is King.  If you’re involved in B2B marketing, chances are you regularly use content in your marketing strategy. According to a survey from the Content Marketing Institute, 91% of B2B respondents

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