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Category Archives for Digital Marketing

Does AI Pose a Threat to Human Marketers and Sales Reps?

A Brave New World The great unknown has the tendency to either create hope and inspire or to cause fear and anxiety. As it has been for centuries, this truth couldn’t be more evident than it is

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5 Things Venture Capitalists Need to See Before Investing

What Exactly Do Venture Capitalists Look for in a Business Proposal? Once a seldom heard term, Venture Capital has become quite the hot topic in recent years. Everyone including celebrities, athletes,

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3 Key Differences Between B2C and B2B Marketing Strategies

So, you think you got what it takes to be a successful B2B marketer? Everyone remembers Michael Jordan as one of the best—if not the greatest—basketball players of all time. His dynamic playing

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5 Tips for More Effective Content Marketing

Content Marketing is more relevant than ever. With over 3.5 billion searches per day passing through Google, SEO (Search Engine Optimization) is an increasingly important part of today’s marketing

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It’s Time to Add a 5th ‘P’ to the 4 Ps of Marketing. (Participation)

The 4 Ps of Marketing need an update for the Digital Age—participation is now more relevant than ever. Ahh, “the 4 Ps of Marketing”. Nothing quite takes me back to my undergraduate studies

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Building Sales Teams in the Age of Digital Marketing

In the Age of Digital Marketing, sales aren’t the only things going online. Sales teams are about to, as well. Thanks to the ever-evolving state of the internet, more and more jobs are starting

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The Future of Digital Marketing, Data, and Social Media Influencers

Anyone who claims to be the Nostradamus of digital marketing is likely to be worth their entertainment value, but not much else. The truth is that the future is far from certain — and predictions are

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Three Lies That Digital Marketers Tell Their Clients

Today, we live in the Misinformation Age, a time in which marketers make extraordinary claims, we buy their product or service, and we end up feeling even more disappointed and jaded than before.

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