Interesting? Share it with your team

How to Know if You Need to Find a Lead Generation Expert

What life is like without a Lead Generations Expert.

“I don’t think this is the right place. Why don’t you just ask for directions, honey?”

Nobody Likes to Ask for Help.

For most of us, there’s nothing quite as humiliating as having to ask others for help, whether it be when you get lost while driving through an unfamiliar area or when struggling to learn a new way of doing things at work.

Admitting that you don’t know how to do something and that you need an expert to guide you can feel like a humbling or belittling experience, especially for those of us who are experts in our own specific field or area.

But, guess what? There’s absolutely nothing wrong with seeking help from others.

Seeking answers from those who have walked the path before you is the most efficient and effective way you can learn.

Let’s take history for example:

All of human history is just an accumulation of lessons learned and discoveries made by others that we can apply to our lives today. If we’re not opposed to learning from an old history book, a textbook—or even a TED talk on YouTube—we shouldn’t feel so bad about approaching a live person for their advice.

Now that we’ve established that it’s okay to seek help, you should ask yourself the following question: “How do I know if my business is in need of a lead generation expert or not?”

These 3 criteria will help you determine if you should keep flying solo or if you need a lead generation expert to guide you to the next level:

1. You don’t have an optimized sales funnel or a MarTech stack.

A sales funnel, in its simplest form, is a flowchart that details every step of the buying process, from identifying the potential customer to getting them to the point of purchase (POP). With an optimized sales funnel, you ensure that a larger percentage of your target market will make it to the part where they click “Buy Now”.

From the total amount of consumers in your target market to your current customers, the number you started out with will continue to shrink as you go further down the funnel—hence the name. A lead generation expert’s goal is to retain as many potential customers as possible as you go through the steps, A-to-Z.

As we discussed in a previous article, A MarTech stack is a collection of various marketing technologies that work together to optimize the sales funnel. With over 6,829 marketing technology solutions available in just the beginning of this year, it can be a daunting task to choose the right solution for each step in the sales funnel.

An expert in lead generation will help you assemble a MarTech stack that’s perfect for your business, creating the highest amount of leads possible and getting them closer to the POP.

2. You have trouble creating compelling content.

Creating content that grabs your target market’s attention, keeps it, and then persuades them to take action is a valuable skill that not every businessperson has. A true lead generation expert dabbles in all areas of marketing but does so especially in Content Marketing—and creates compelling content at that.

Here’s a great explainer video on Coca-Cola’s current Content Marketing strategy:

You might think of content creation as just writing blogs and articles. However, other media, such as videos, social media, images, and landing pages all come together to make up a much broader content marketing strategy.

So, even if you consider yourself to be especially gifted in one area, it’s best to seek out a lead generation expert with their own team of talented writers, marketers, social media experts, videographers, and graphic designers.

That way, you get your message out there in the most effective and professionally done manner.

3. You aren’t able to make sense of the data. 

“What do the numbers mean?”

Gathering the data is one thing, but interpreting it properly is another. Arguably, the large majority of online businesses use analytics tools and know what they measure, but don’t know exactly how to use the data properly to make good decisions.

You may be carefully monitoring your site’s CTR, Bounce Rate, and Conversions, yet not know how to improve those numbers. A lead generation expert will identify what you’re doing right or wrong and fill the holes in your sales funnel that cause you to consistently lose leads.

If you prefer a completely hands-off approach with the whole process, you can even just let a lead generation expert take care of all the steps for you while you focus on closing the deal.

That’s actually what SalesBuddy does best: generating leads for you so that you can spend more time closing and less time prospecting.

To find out what SalesBuddy can do for your business, go ahead and schedule a quick chat with me, today.

Let’s Talk!

– Corey


About the Author Corey Singleton

"As a business owner, I put big money into sales and marketing without ever really knowing what results I was going to get. Tired of this ambiguity, I decided to create a new kind of sales support company: one that provides a guarantee.

Leave a Comment: