Why Inbound Marketing Works
The underlying concept of Inbound Marketing is rather simple: provide your audience with great, free content to build trust and familiarize them with your brand.
In the realm of B2B sales, there probably isn’t a more overlooked skill than appointment making. And why wouldn’t it be? We spend all of our time digging around for leads, sending emails
When it comes to executing a successful Content Marketing strategy, building and maintaining a loyal audience is key.
Just think about it: without anyone to read or view your content, all of your
The landing page is the Swiss Army knife of lead generation—it’s compact, full of features, and useful in nearly any situation.
Unlike a typical website, however, the landing page still
There’s something about a form that feels awfully tedious, clumsy, and just plain antiquated.
In fact, the very word “form” conjures up images of applying for a job, doing
What’s on your agenda for today?
Do you have daily chores written down, such as taking out the trash and washing the dishes? Or, do you have a list of things you need to get done at the office?
When I first informed a good friend of mine that I had started a new career as a copywriter, I was met with a blank stare and a dry response: “Don’t they have machines for that now?”
With nearly 2 billion websites and blogs on the internet today, it may seem like starting up a blog has become a lost cause.
After all, maintaining an online blog and keeping it updated with
Email: It’s Still Relevant
Despite having been invented in 1972, email remains one of the most commonly used methods of communication on the internet—and one of the top tools in the
When you hear the word “sales”, what kind of imagery first pops into your head?
Please close your eyes and take just 5 seconds to imagine the scenario…
Well, what did you come up with?