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Tag Archives for " content "

Inbound Marketing: 7 Tips for Creating Great Content

Content Is King.  If you’re involved in B2B marketing, chances are you regularly use content in your marketing strategy. According to a survey from the Content Marketing Institute, 91% of B2B respondents


What Exactly Is Content Marketing?

Marketing Oftentimes, it seems like there is no limit to the ever-evolving terminology used in the field of Marketing. Referral Marketing, Diversity Marketing, Cause Marketing, and even Guerrilla Marketing


Publishing Great, Flexible Content Produces More Customers

Think about magnetic content that would convert even the most difficult customer. Let’s face it. Not even Warren Buffett would know exactly what to publish if he wasn’t flexible in the content he was