In the realm of B2B sales, there probably isn’t a more overlooked skill than appointment making. And why wouldn’t it be? We spend all of our time digging around for leads, sending emails
When it comes to executing a successful Content Marketing strategy, building and maintaining a loyal audience is key.
Just think about it: without anyone to read or view your content, all of your
The landing page is the Swiss Army knife of lead generation—it’s compact, full of features, and useful in nearly any situation.
Unlike a typical website, however, the landing page still
We’ve all heard the classic illustration: you’re standing in an elevator with a company big whig and you have just 20-30 seconds to pitch your idea before they get off on their floor.
When I first informed a good friend of mine that I had started a new career as a copywriter, I was met with a blank stare and a dry response: “Don’t they have machines for that now?”
With nearly 2 billion websites and blogs on the internet today, it may seem like starting up a blog has become a lost cause.
After all, maintaining an online blog and keeping it updated with
Whether it may come in the form of a book, a movie, a TV show, a song, a video game, or a work of art, everyone loves a good story.
Storytelling is one of the oldest surviving human traditions—and
Email: It’s Still Relevant
Despite having been invented in 1972, email remains one of the most commonly used methods of communication on the internet—and one of the top tools in the
When you hear the word “sales”, what kind of imagery first pops into your head?
Please close your eyes and take just 5 seconds to imagine the scenario…
Well, what did you come up with?
Oftentimes, it seems like there is no limit to the ever-evolving terminology used in the field of Marketing. Referral Marketing, Diversity Marketing, Cause Marketing, and even Guerrilla Marketing