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Measuring Your Inbound Marketing ROI

Why Inbound Marketing Works The underlying concept of Inbound Marketing is rather simple: provide your audience with great, free content to build trust and familiarize them with your brand. Eventually,

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B2B Sales Tips: How to Book an Appointment​

In the realm of B2B sales, there probably isn’t a more overlooked skill than appointment making. And why wouldn’t it be? We spend all of our time digging around for leads, sending emails

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Building an Audience: Why Content Isn’t Enough

When it comes to executing a successful Content Marketing strategy, building and maintaining a loyal audience is key. Just think about it: without anyone to read or view your content, all of your

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7 Elements of a Successful Landing Page

The landing page is the Swiss Army knife of lead generation—it’s compact, full of features, and useful in nearly any situation. Unlike a typical website, however, the landing page still

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The Elevator Pitch: Is It Still Relevant?

We’ve all heard the classic illustration: you’re standing in an elevator with a company big whig and you have just 20-30 seconds to pitch your idea before they get off on their floor. In

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Copywriting Tips: 7 Steps to Effective Sales Copy

When I first informed a good friend of mine that I had started a new career as a copywriter, I was met with a blank stare and a dry response: “Don’t they have machines for that now?”

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What Exactly Is Content Marketing?

Marketing Oftentimes, it seems like there is no limit to the ever-evolving terminology used in the field of Marketing. Referral Marketing, Diversity Marketing, Cause Marketing, and even Guerrilla Marketing

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